chartica is a london analytics studio. i build dashboards for agencies and dtc teams, and i manage the data pipeline that keeps them honest. retainer-only, no licences to sell.
agencies would hire account managers to pull screenshots out of google ads, ga4, meta, and search console — every monday, for every client. dtc teams would re-aggregate shopify, klaviyo, and meta into a slide that was stale before the meeting started.
the bi tools weren't the problem. nobody was running them. dashboards launch in a flurry, then drift. metrics shift. the analyst leaves. six months later it's spreadsheets again.
chartica is what i wanted those teams to be able to hire — an analytics function on retainer. we build the surfaces, we run the pipeline, we iterate weekly. when something breaks at 2am, we see it before you do.
principles.
we don't hand you a looker file and disappear. we own the surface and the pipeline behind it.
if it can't be explained on a 20-min call, it doesn't ship. dashboards earn their place by being understood.
every account has a standing iteration slot. metrics shift, dashboards keep up. that's the job.
i'm a london-based analytics engineer. before chartica i spent years building reporting stacks inside agencies and dtc teams — the same pipeline pattern, over and over, for different clients.
chartica is the version of that work where the pipeline is mine to maintain, not a hand-off. the stack is bigquery, dbt, fivetran, and looker studio, picked because it's boring on purpose. the goal is a surface that's still working in eighteen months.
if any of these is what you need, we'll send you to someone who does them well. better that than a bad fit.
no looker, no power bi reselling. we use the tools we use because they work, not because we're paid to push them.
we're a managed service, not a consultancy. if you need a single report or a deck, we're the wrong shop.
we report on it. we don't buy it. we work alongside your media team, not in their seat.